Watch link: https://youtu.be/D5xKm8tf9Ks
Requirements: At least 150 words
Sam Walton, Founder of Walmart, made the simple realization that people living in rural areas needed basic living products, which other retail chains ignored. Rather than compete in major cities, Walton decided to focus his efforts on meeting the needs of these small to medium-sized markets. The company is now trying this strategy overseas.
There are areas of the country that have opposed Wal-Mart’s efforts to open a store. Why do you think that there is such opposition when Wal-Mart provides jobs, tax revenue, lower prices, and significant local charitable giving? Is it worth it for Wal-Mart to fight the legal battles in every town that opposes it’s presence? What does Wal-Mart’s experience tell you about the importance of location strategy in operations management?
