- Corporate social responsibility is a broad concept. Explain the dimensions of social responsibility. What actions should organizations take to maximize each dimension of social responsibility?
- What is the relationship between social responsibility and organizational success and profitability? What evidence can you provide to support your position?
- There are several potential ethical issues related to marketing strategies. Identify a recent ethical dilemma facing a marketing organization. Describe the ethical situation and the consequences for the organization, its customers, and its other stakeholders. How could the ethical dilemma be avoided?
- Many organizations have a code of ethical conduct. Find an organization’s code of ethics and assess the code’s ability to enhance ethical decision-making within its organization. What revisions do you propose for the organization’s code of ethics?
- Considering the many factors that may influence consumer brand preferences, how important is it for a brand to be recognized for social responsibility? How can we formulate the return on investment for CSR?
