Interrelationships of the key components of brand management

The individual report aims to: * Assess your knowledge and understanding of the interrelationships of the key components of brand management * Assess your ability to analyse and evaluate any challenges managers face throughout the course of strategic brand management. * Challenge your knowledge and understanding of brand management theories to provide a creative, appropriate course of actions on a business idea. * Develop your writing skills to effectively present your analysis and arguments in a professional and persuasive manner.

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