• Which trends in McDonald’s external environment are likely to have the greatest impact on the company’s ability to sustain a competitive advantage? • Which international strategy does McDonald’s employ? Is it effective? How so? • Which business-level strategy does McDonald’s employ?
Is it effective? How so? Assessment will be based on the basis of the following: Write-up (8%) Quality and depth of answers to each question (7%) Accuracy in describing the problems/issues Use concepts and strategic tools to analyze the issues Provide specific evidence to support your conclusions Structure, style, sources of information (1%) No more than 5 pages excluding cover page; double spaced, 1 inch margins; 12 point font; Free of spelling errors or grammar errors
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