Description Students will have to write and submit a 500- to 600-word essay on one of the topics listed below. The essay will have to offer a critical analysis and in-depth investigation of the topic complete with excellent spelling, grammar, and sentence structure. Students are expected to apply primary and/or secondary research in their investigation. The topic will offer a strong relationship to the field of digital marketing. Students may apply their chapter readings to their essay as support for their arguments and include case examples from other resources. Explore how effective or successful is the approach (e.g., brand activism, celebrity endorsements, or cross-promotion) when it comes to audience engagement, brand recall, and/or click-through rates. Please choose one of the following topics for your essay. 1. Brand activism 2. Celebrity endorsements 3. Cross-promotion
#Digital #marketingCrosspromotion
