Case3 MKT501 Strategic Marketing Assignment Overview Ethics in Marketing Worldwide headlines follow ethical lapses of corporate leaders or flawed ad

Case3

MKT501 Strategic Marketing

Assignment Overview

Ethics in Marketing

Worldwide headlines follow ethical lapses of corporate leaders or flawed ad campaigns. Some survive the negative publicity, but others do not recover. When organizations do the right thing or give back to communities, the coverage may not become as viral.

Case 3 Resources

Storytelling Marketing For Small Businesses: How To Captivate Audiences and Capture Market Shares (2022) How to Write a Blog Post: 6 Steps + Tips (2022) Managing a Socially Responsible Business (2022)Trends in Ethics and Corporate Social Responsibility (2022)Corporate Social Responsibility (CSR) (2022)Why Is Social Responsibility Important in Marketing? (2022)The do’s and don’ts of ethical marketing (2022)

Case Assignment

Blogs: Ethics & CSR

You will be writing two blogs or articles for your website.

Article 1: Your Company’s CSR

Write a 300- to 350-word article that communicates how your business will give back and is socially responsible. The article is part of a marketing promotion or a way to strengthen the brand and support its message. It may be written in 1st person plural (we, our) as if you are an employee of the company.

  • Include at least two Hashtags for the article. You may want to search for a hashtag generator to help.
  • Insert three hyperlinks within the article linked to authoritative sources on the subject and one linked to the source used to write this project. Be sure that the article or site to which you are linking is a quality source with which the company wants to be connected. How to insert a hyperlink.

Hyperlinks at work: A Trident undergraduate degree and graduation are not far off. Soon, you will be hanging your diploma and moving on to the next chapter in your career.

Article 2: Your Company’s Ethics

Write a 300- to 350-word article that communicates your company’s ethics. It may be written in 1st person plural (we, our) as if you are an employee of the company.

  • Include at least two Hashtags for the article. You may want to search for a hashtag generator to help.
  • Insert three hyperlinks within the article linked to authoritative sources on the subject and one linked to the source used to write this project. Be sure that the article or site to which you are linking is a quality source with which the company wants to be connected. How to insert a hyperlink.

Publish both articles or blogs on your website and include a link in this submission.

**Please follow all details**

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

SLP/BUS530 Managerial Economics  Economic Justice and Organizational Strategy Assignment Overview Presentation On an economic topic that has staunch

SLP/BUS530 Managerial Economics  Economic Justice and Organizational Strategy Assignment Overview Presentation On an economic topic that has staunch supporters on multiple perspectives. SLP Assignment Presentation: Economics of Social Responsibility and Profit  Social Responsibility and Profit must be balanced and consider at least two different viewpoints. The main focus must be

Case/BUS530 Managerial Economics  Economic Justice And Organizational Strategy Assignment Overview Economic Justice Economic Justice is a global issue. The

Case/BUS530 Managerial Economics  Economic Justice And Organizational Strategy Assignment Overview Economic Justice Economic Justice is a global issue. The struggle for Economic Justice in modern America is not a new movement. Paradigm-shifting events in 2020 pushed companies and organizations to address inequities and assess their track records while devising a

Business and Entrepreneurship INSTRUCTIONS: During the pandemic, some restaurants automatically included ″Gratuity″ in your bill. There was even a

Business and Entrepreneurship INSTRUCTIONS: During the pandemic, some restaurants automatically included ″Gratuity″ in your bill. There was even a ″COVID-19″ fee included. I′ve seen ″suggested″ tip start at 15%. Patrons called foul on restaurants that automatically included these fees. I remember seeing posts on social media by dissatisfied patrons complain that

6-1 Discussion: Intentional Inclusion Through Cultural AwarenessCultural awareness requires that you understand your cultural worldview and how the

6-1 Discussion: Intentional Inclusion Through Cultural AwarenessCultural awareness requires that you understand your cultural worldview and how the experiences you have lived can impact your perceptions of cultural differences. Regardless of your experiences, it’s important to listen to others with empathy and give them a safe space to communicate and

Using the Sun Coast data set, perform a correlation analysis, simple regression analysis, and multiple regression analysis, and interpret the

Using the Sun Coast data set, perform a correlation analysis, simple regression analysis, and multiple regression analysis, and interpret the results.  Please follow the Unit V Scholarly Activity template to complete your assignment.  You will utilize Microsoft Excel ToolPak for this assignment. Example:  Correlation Analysis  Restate the hypotheses.  Provide data