MKTG 310–NEW PRODUCT PAPER INSTRUCTIONS

Set a price for a new to the world consumer (this means a product that is not on the market) product. Identify a new product you think could be successful on the market and set an introductory price for it.  Use the following questions to structure your written analysis. Overall writing analysis Make sure you […]

a firm/company/store, identifying its product or service, and

The project consists of selecting a firm/company/store, identifying its product or service, and analyzing its current market environment. This includes identifying competitors, analyzing nature of the product or service, and examining ease of entry into or exit from the market. It involves examining the market demand and supply, pricing, production costs, and distribution needs of […]

Product Innovation: What lessons can other product innovators learn by

In this paper, you should use the experiences of the iPhone as illustrations of your general points, but your focus should be on product innovation in general rather than on the iPhone alone. What about the iPhone experience has been typical of major new product innovations? What about this experience has been different from what […]

A derivative type of product and a significant loss.

Using the knowledge that you have acquired during the course, you need to prepare analysis of a specific corporate or specific country, investment fund, derivatives trader/investor or local government involvement in a derivative structured product or situation where significant losses have been suffered. You will need to give analysis of the specific background of the […]

Demand of a product is usually very sensitive to economic variables,

Answer the below questions. Each question carry 10 marks.     50 Marks   1)      Show in a diagram the effect on the demand curve, the supply curve, the equilibrium price, and the equilibrium quantity of each of the following events. a.       The market for newspapers in your town Case 1: The salaries of journalists […]

Discuss 4 marketing mixes (Product, Price, Place and Promotion) in

Q3. China has maintained its superpower of manufacturing in ‘general merchandise’ over the last couple of decades in the world economy. However, it has been expected by some analysts in the business world that China will lose its position and India would take over its position in the forthcoming years. You can provide your argument […]

Buyer Behavior – Product Review

This assignment is designed to encourage students to explore the impact of buyer behaviour on marketing strategy through the examination of an actual product category. Working in groups, you are required to demonstrate the application of buyer behaviour concepts at various stages of an organisation’s marketing planning process. The discussion of concepts will help you […]

Consumer Product Safety Act

In order to successfully complete the Business Law II course, each student must complete the following RESERACH PROJECT. The purpose of the PROJECT is to provide an opportunity for students to understand how and why laws are made and to enhance their research skills. The paper must be 4-5 pages in length, typed in Times […]

Product Diversification in Industry

 A special Study outline I. Introduction II. Definitions and types: 1-Definition and Meaning of product diversification 2- The different forms of product diversification (Concentric- Horizontal- Vertical diversification) III. Objectives and Goals 1- The Strategy for diversification 2- Goals and Motives of product diversification IV. Product Diversification in Kuwait industry: 1- The past Experience, Examples of […]

Identify a new and developing technology, and select a product that

 Identify a new and developing technology, and select a product that you expect to be developed and marketed during the next 5 to 10 years. The product you have selected should not be on the market yet. However, the product should be something that has a reasonable opportunity for commercialization over the next 5 to […]