Service Marketing Management Concepts
Description 2500 words 10% + or – Based on Carphone Warehouse. With reference to a service organisation of your choice, critically evaluate how the following approaches to service marketing management – namely, • process improvement, • human aspects and • managing resource capacity can potentially contribute to the success of a service organisation. Your evaluation […]
Teaching concepts related to customer service excellence.
This week, you will create a visual picture of what defines customer service excellence. Describe how all of the material could or should be used to inform your newly hired HR manager about how customer service should be done at your company. You are being promoted to Vice President, and you want to make sure […]
Annotated bibliography: Customer service
Paper – Select a customer service related research topic that may apply to your discipline and to use for your final paper. Create an annotated bibliography. Please use APA format for the cover page, spacing, and citations. Organize your annotated bibliography alphabetically. The annotated bibliography must include a minimum of 10 sources. Each annotation should […]
For an organisation of your choice (a product or service provider is
Your audit should contain the following: 1.A situational analysis including organisational goals, context and competitor activity. 2.A review of the internal strengths and weaknesses of the organisation. 3.The establishment of marketing objectives that support the organisational goals set out in section 1. 4.The development of outline marketing activities (4Ps or 7Ps) including a planning timetable […]
NON-PROFIT SERVICE
Description For this module, you will be using a very different writing style, and that is academic writing. One of the first tasks necessary to write an academically sound paper is research. Refined academic writing uses peer-reviewed academic journal articles, reports, briefs, or books to substantiate your presentation. Be sure and watch the provided video […]
Evaluate an innovative product, process or service and the context
Description Task Evaluate an innovative product, process or service and the context within which it has been developed Nature of submission Individual written assignment Format of submission 4,000 word Essay Weighting 100% Learning outcomes tested 1. Recognise and critically evaluate innovation and consider the application of ideas within a framework of product or service development […]
Great Service Cleaning and Maintenance Company
Description Submit a written paper which is at least 2 pages in length, exclusive of the reference page. Papers should be double spaced in Times New Roman font which is no greater than 12 points in size. The paper should cite at least one source independent of the textbook. In this paper, please discuss the […]
Business Plan on how to make the Postal Service more efficient.
Present your paper a Business Plan. You should present both sides of the situation, Pro’s and Con’s. Since you are suggesting change of some type, put yourself in the position of those who will be analyzing your plan. Anticipate what resistance may appear and then counter that resistance with reasoned logical analyses. When appropriate, bring […]
Evaluate an innovative product, process or service and the context
Task Evaluate an innovative product, process or service and the context within which it has been developed Nature of submission Individual written assignment Format of submission 4,000 word Essay Weighting 100% Learning outcomes tested 1. Recognise and critically evaluate innovation and consider the application of ideas within a framework of product or service development 2. […]
Competitive Market- Service
Description (Service Differentiation) Find a product or service that is in direct competition (I,e, Nike vs. Adidas vs. Reebox) with another product in the same industry, and explain how they compete on product/service features, pricing, and marketing (ads, promotions, etc.). Which one do you prefer and why? This is a blog post so should use […]
